The goal was to build a brand identity that captures 25 Dials’ obsession with restoration, precision, and timeless design — a brand that speaks to modern collectors and vintage purists alike.

Based in Columbus, Ohio, 25 Dials is an independent watch dealer and restoration studio redefining how people experience luxury watches. The objective was to position the brand as a leader in authentic watch restoration and curation, creating a sense of trust and craftsmanship that connects deeply with enthusiasts and first-time buyers.

Our approach was grounded in storytelling and authenticity. We developed a visual identity and content system that mirrors the artistry behind every restored timepiece — clean, cinematic, and detail-driven. From typography to color palette, every choice was made to reflect heritage, precision, and purpose.

The result is a brand that feels both timeless and modern — one that reinforces 25 Dials as a trusted destination for watch restoration, sourcing, and collecting, while cultivating a loyal community around the craftsmanship of time.